Industrial parks are viewed “heavyweight” versions of commercial parks or office parks. Architects work tirelessly to make parks built to meet building standards and attract tenants. However, with an increase of competition and modifications in business practice, developers might not exactly spend sufficient time focused on the commercial park branding and wayfinding signage required to appeal to landlords and potential tenants.

Investment in a well-designed landmark and directional signage program can greatly boost the valuation on industrial parks, allow for better business performance plus provide numerous other benefits.

1. Strong Industrial Park Signage Provides Consistency

The path to consistency includes developing a visual survey, developing a family, concentrating on consistency triggers, simplifying any complexities and having a wayfinding signage montage.

By using this method, the industrial park signage will give you consistency from entrance to exit, helping to enhance visitor and tenant experience.

2. Possiblity to Reinforce Park & Tenant Branding

Assuming the signage program was developed with consistency in your mind, the park needs to be optimized to not only reinforce its very own branding, but also allow tenants to produce their individual brands.

Buying a key landmark element sets the tone for visitors and tenants as they enter the park.

3. Navigating the Campus Becomes Easier

Custom wayfinding signage is responsible for improving navigation over the industrial park. Strategically placed directional signage including directories, maps and enter/exit signs, provide for a better experience overall.

4. Confidence the Industrial Park Follows City Codes

Whilst the branding and navigation benefits of a well-designed industrial park signage program are clear, the main pieces are sometimes the ones that go unseen.

When developing signage, it’s vital how the park or sign company research city codes to find out sign sizes, fabrication requirements and sign placement.

Get the Sign Produced by the top

Whether within a design facilitation role, or collaborating directly with all the end-user, it’s important for the sign company to pay attention to long-term management and maintenance programs.

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