• Temple Valentine posted an update 1 month ago

    Industrial parks are considered “heavyweight” versions of business parks or office parks. Architects work tirelessly to produce parks designed to meet building standards and attract tenants. However, to comprehend competition and alterations in business practice, developers may not spend sufficient time focused on the commercial park branding and wayfinding signage required to interest landlords and potential tenants.

    Investment in a well-designed landmark and directional signage program can greatly boost the valuation on industrial parks, permit better business performance as well as provide numerous other benefits.

    1. Strong Industrial Park Signage Provides Consistency

    The path to consistency includes setting up a visual survey, having a family, concentrating on consistency triggers, simplifying any complexities and creating a wayfinding signage montage.

    By using this process, the commercial park signage will give you consistency from entrance to exit, making an effort to enhance visitor and tenant experience.

    2. Opportunity to Reinforce Park & Tenant Branding

    Assuming the signage program was developed with consistency in mind, the park needs to be optimized not only to reinforce a unique branding, but in addition allow tenants to show off their individual brands.

    Purchasing a key landmark element sets a bad tone for visitors and tenants while they type in the park.

    3. Navigating the Campus Becomes Easier

    Custom wayfinding signage accounts for improving navigation through the industrial park. Strategically placed directional signage including directories, maps and enter/exit signs, look after a better experience overall.

    4. Confidence the Industrial Park Follows City Codes

    Whilst the branding and navigation benefits associated with a well-designed industrial park signage program are evident, the main pieces are often those who go unseen.

    When developing signage, it’s vital the park or sign company research city codes to determine sign sizes, fabrication requirements and sign placement.

    Get the Sign Produced by the top

    Whether within a design facilitation role, or collaborating directly using the end-user, it is important for your sign company to pay attention to long-term management and maintenance programs.

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