Email marketing remains an effective strategy for engaging customers in 2024. Zoho Campaigns makes it easy for beginners to create, send and track email campaigns with its intuitive drag-and-drop builder and analytics. Follow this starter guide to start leveraging Zoho Campaigns if you are new to email marketing.

Getting Zoho Email Campaign Tutorial For Beginners Up

Sign up for a free Zoho Campaigns account at campaigns.zoho.com or install the mobile app to manage your account on-the-go. Configure key details like sender name, business info, email address and domain authentication. Import your existing contact lists or integrate with apps like Zoho CRM to manage subscriber data.

Building Your First Campaign

Click “Create a Campaign” and select a pre-made template or custom blank canvas. Drag-and-drop design elements like images, text blocks, buttons onto the email body. Edit content, colors and fonts easily to on-brand your campaign. You can make it a recurring newsletter or one-off promotional email.

Creating Signup Forms

Driving opt-ins organically by placing signup forms on your website and other channels will steadily grow your subscriber list. Use Zoho Campaigns to design customizable forms, embed them on your site, and trigger automated welcome emails when users subscribe.

Sending and Tracking Performance

Once your campaign is designed, reviewed and the contacts are loaded, it’s time to send. Schedule one-time or recurring email blasts. Leverage advanced options like A/B testing different email content and personalized messaging with merge tags. Track real-time stats on opens, clicks, unsubscribers, social shares and more.

Getting Insights

Beyond campaign-level stats, Zoho Campaigns’ analytics provide subscriber-level and overall performance insights. Identify re-engagement opportunities through dormant subscribers, monitor growth trends, see revenue impact and customer engagement generated by each campaign.

In 2024, customers expect personalized and relevant communications from brands. Zoho Campaigns simplifies email marketing for beginners with its easy-to-use tools to create beautiful campaigns, expand reach and double down on what’s working using data. Sign up now to start connecting with your audience.