In a bold and revolutionary move, leading “phygital” platform collectID officially announces its evolution into ZATAP that was first launched in September of this year as the company’s brand-new app and brand for consumers. The strategic decision to completely move to ZATAP to support both business and end-consumer operations is a sign of the company’s dedication to reshaping the consumer-brand interaction environment and providing unparalleled pleasure for users with seamless connectivity between the digital and physical worlds.

David Geisser, CEO and co-founder of collectID, expresses his enthusiasm about the company’s development and says, “From our inception in the year 2018 to verify physical items in the digital realm, collectID has grown into something far more significant. The company’s goal is to build a brand that delights customers and is a reflection of our unique approach to creating ‘phygital’ products. This has been made achieved thanks to our committed team and our partners and we’re eager to see the positive effects ZATAP can have on businesses and end-users.”

Businesses: One Tap Away from Your Customers

While the business’s B2B operations continued to operate under the collectID name after announcing ZATAP on September 1, they will now transition to operate under ZATAP Business. ZATAP Business brand. This shift demonstrates ZATAP’s determination to offer a distinctive platform for brands to interact with their consumers like never before. The technology ensures product authenticity and makes every product a compelling storyteller, forging stronger bonds with customers.

The major part that makes up ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:

• Content Management System: Dynamically Add Content, Run Campaigns
• Data & Insights: CRM to Track Product Interactions and User Engagement
• Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API
• Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code
• Support Services: Customer Support for End Users Strategy Consulting, Help with Content Production & Marketing Execution

ZATAP is set to establish the standard for phygital products in the market, shaping a future where products not only authenticate but also captivate. Geisser states, “We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion.”

Consumers are just one tap away from the ZATAP Experience

ZATAP gives consumers an experience that is revolutionary. The application enables them to not only authenticate the products they purchase but also immerse themselves in the unique stories and experiences that each product has to offer.

Features of Owning a ZATAP Product:

• Digital meets Physical: ZATAP connects physical and digital worlds, offering users an immersive experience where customers can unlock special content, deals as well as rewards and utilize their services in the digital dimension (i.e. video games).
• The Authentication System: The application boasts a cutting-edge authentication method that utilizes ZATAP’s own proprietary technology. This system, built on a combination with encrypted NFC tags, and Blockchain, ensures the highest security available in the marketplace and allows users to confirm whether they’re buying genuine products with confidence.
• Tickets: The products can be used as tickets for entry into venues and other special events, making use of the power of a ticket for exclusive access.

About ZATAP

ZATAP is a cutting-edge Product Cloud Platform that redefines the way that consumers interact to their favourite brands. Their aim is to make people happy by connecting physical products with the digital dimension providing a full-immersive physical experience for fans and consumers. ZATAP has headquarters in Switzerland as well as New York City, ZATAP collaborates with companies around the world like Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.