Digital environment has become an extremely important component in how Americans discover local events and issues in news reports. Today, as many U.S. adults say they like to get their local news through the internet as prefer to do so through the television set.

Chart showing that the overwhelming most Americans get at least some local news online.

Specifically, when asked which pathways they like to use for local news – the telly set, the net (most likely through social media or websites/apps), print or radio – nearly precisely the same portion of U.S. adults say they like a web based method (37% total, including 23% who favor news websites or apps and 15% who name social networking) as say they prefer television (41%). Far fewer prefer print newspapers (13%) or radio (8%). This close split between TV and internet based pathways tracks closely with how Americans access news more generally.

Beyond digital to be the preferred pathway, 89% of american citizens get at least some local news digitally resulting in four-in-ten (41%) do so often. This reduces to about equal shares who frequently get local news specifically from social websites (25%) and online news websites or mobile apps (26%).

Even as TV stations certainly are a powerhouse source for local news, they’re still accessed primarily from the analog format of tv sets; this runs specifically true of radio news stations. Fully 76% of those people who get news from local Tv producers and 81% of those people who get news from stereo primarily visit these providers over the traditional pathway.

But other news providers have a very substantial percentage of their audience who access them online. Among those who get local news from daily newspapers, for example, 43% primarily access them online while 54% get them mainly in the print format. And nearly half of those people who get local news from newsletters or listservs (49%) do so primarily online.

Chart showing that few Americans are digital-only or analog-only in terms of local news.

At the same time, few Americans are fully analog or fully digital in the manner they get local news. Instead, most (68%) mix offline and online pathways, as an example, flipping on it set to watch their local news station but going on line you just read the daily newspaper and neighborhood listserv.

Just 7% of usa citizens indicate that they just use digital pathways as their primary access points. 3 times numerous U.S. adults (21%) mainly access all providers they get news from via an analog pathway – though this really is still also a clear minority.

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