Crab sticks, also known as imitation crab meat or surimi, get gained popularity for several factors:

Affordability: Crab sticks are typically more affordable compared to real crab meat. They are made from economical fish, such as Alaskan Pollock, which makes them a cost-effective substitute for crab.

Mild Flavor: Crab sticks have a mild, a little bit sweet flavor that is perfect for a wide range of palates. This flexibility allows them to be used in several dishes and cuisines without overpowering other ingredients.

Ease: Crab sticks are readily available generally in most grocery stores and can be conveniently employed in a variety of dishes without the need with regard to extensive preparation. They are generally sold pre-cooked and ready to eat.

Texture: Crab sticks have a unique texture that looks like the flaky texture associated with crab meat. This texture and consistancy, combined with their mild quality, makes them appealing to people who enjoy seafood but may not choose the stronger taste or chewiness of real crab.

Adaptability: Crab sticks can be used in a wide range of recipes, including green salads, sushi rolls, pasta meals, soups, and sandwiches. Their own versatility and ability to be easily incorporated into different foods have contributed to their level of popularity.

Kanikama crab noting that though crab sticks are a well-liked option for those seeking a more affordable and accessible substitute for real crab meat, they cannot offer the same taste, structure, or nutritional profile as fresh crab.